From user research and competitive analysis, it became evident that users with an interest in healthy eating generally possess a basic knowledge of nutrition and ingredient safety which negated the need for an app. Those who do use this category of apps are satisfied with existing options.
However, a significant issue identified with these existing solutions is their inadequate handling of beauty products. While food safety concerns typically involve around 100 questionable ingredients, the beauty sector encompasses thousands.
Existing apps which are primarily focused on food, overlook the complexity, prevalent misinformation, and widespread misunderstanding in the beauty industry. This observation led to the realization of a market gap in this area.